Active

Oat Milk Rollout

New oat milk SKU · NYC wide

Launched 4d agoEnds in 17dManhattan, NY

Spend

+6%

$88of $250

Campaign completion35%

Estimated Reach

4,200

+6% wk

Views

2,150

+12% wk

Creators

8 / 15

3 submitted

Cost / View

$0.041

−$0.003

Engagement

Last 7 days

Impressions

5,380

Engagement rate

3.9%+0.4 pts

Likes

133

Comments

Saves

Avg. watch time

9.8s

Audience

Top location

Manhattan, NY

Age range

24–38

Platform mix

Instagram58%

TikTok34%

YouTube Shorts8%

WAVU Business Manager

Insight

Early signal: oat milk latte demos outperform static product shots by 2.1×. Consider biasing future briefs toward demos.

Tighten creator brief

Require a barista pour or latte art demo in the first 3s.

+2.1× views

Approve 4 pending creators

All match your audience profile — speeds time-to-content.

Faster fill

Creator activity

2 recent

Sofia Park

Level 2

920 followers · Instagram

Approved1,310 views

Devon Miles

Level 1

330 followers · TikTok

Awaiting review640 views